Since 1989, Edmontonians magazine has appealed to long-time readers—people of influence and affluence throughout Greater Edmonton. Nonetheless, we are pleased to report that readers new to the monthly magazine account for 14 percent of the total. Research undertaken indicates that Edmontonians readers are mature, well-educated and have higher than average incomes.
Edmontonians' mission to present "the personality of business in the Capital Region" is clearly being accomplished. Respondents provided a long and varied list of reasons why they read Edmontonians magazine, but the most frequently mentioned reasons were that they liked to read anything about Edmonton, its social scene, business people and business issues in general in the Edmonton region.